For years, I’ve been writing about creativity and the writing process to support other writers, but over the last few weeks I’ve been birthing a new writing direction focused on the Law of Attraction. While I’ve occasionally talked about my experience with the Law of Attraction (LOA), it’s not something I’m commonly associated with. So I started brainstorming ways I could build a Law of Attraction online platform to support my new writing direction.
While I’ve had a Law of Attraction blog ready to go for a month, I won’t launch it until I’m sure I have the time I need to post to it on a regular basis.
Since Twitter’s been so important to growing my platform as a writing coach, I started looking at how I can use twitter to help me grow in this new direction, and address a new readership. These are the steps I took:
1. Search user names and bios for keywords
I searched for Law of Attraction and LOA based user names, and bios, to find out who the Law of Attraction leaders are on twitter. To do this I used the “Find People” button on the top right corner of my twitter home page, and TweepSearch.com. I found some powerful Law of Attraction tweeps, including @LOA_Lover who has 73,000 followers. I also checked Twibes.com, but was disappointed with the results. While there’s a writers twibe with over 1,500 writers in it, the largest LOA twibe has only 34 members.
Now, I can not only follow the LOA thought leaders on twitter, I can start to build relationships with them.
2. Search hashtags and tweets for keywords
I searched for Law of Attraction based hashtags and tweets to see who’s talking, how many are talking, and what they’re talking about. What I learned is that there are a lot of people talking about the Law of Attraction on twitter. I discovered that the hashtag #LOA is used 10 times more often than #LawOfAttraction, which makes sense as it's much shorter. I also discovered that when people are tweeting LOA tips, some put “LOA Tip” in their tweet, most simply add #LOA at the end, and no-one uses the hashtag #LOAtip. But the biggest and most important discovery I made was that no-one has started a weekly LOA twitter chat—until now.
Knowing what people tweet about the Law of Attraction means that I can immediately start using the most popular keywords and hashtags, as well as create and promote a few new ones of my own.
3. Claim topic and chat name based user names
I immediately snagged the twitter user name @LOAchat, as well as another LOA based user name, before announcing my new focus and chat. While I will continue to use @WritingSpirit as my main twitter account, since writing about spirituality fits the user name, I’ll use the topic & keyword based user names when appropriate, and will list @WritingSpirit in my bio, and use it as my web link for these new accounts.
Since people use keywords to find people to follow, having a couple Law of Attraction based user names will make me more visible, while also leading people back to my main user name @WritingSpirit.
4. Create a twitter chat
This is the most important step of all, because when you start a twitter chat it automatically positions you as a leader in the subject of the chat. I am now the creator and host of twitter’s live weekly Law of Attraction chat (#LOAchat).
During last week’s #WriteChat I announced that I will be starting #LOAchat on Sunday, February 28th. I scheduled the two chats back-to-back since I’m already committed to showing up every Sunday and chatting with my twitter friends. I’m sending announcement tweets for the new chat from both @WritingSpirit and @LOAchat.
Recently, I was called “a leader in the writing community” by a twitter follower because of #WriteChat, and how much I do to support writers on twitter. As #LOAchat launches and grows, and as I promote it on twitter, my websites, and elsewhere, my name will start being linked with the Law of Attraction in the same way.
- Who are the thought leaders on twitter in your topic or market?
- What keywords and hashtags (#) are used by the people you want to connect with?
- Do you have some topic based user names to stake your twitter claim?
- Can you start a twitter chat about your topic or your market?
