Debbie Macomber’s new book, Twenty Wishes, spawned an interesting book promotion contest. Although the entry deadline has passed, it serves as a good example of a compelling marketing campaign.
Macomber and her publisher gave away $10,000 to the person who could, in 50 words or less, name their wish and why… hmm… the second part of their contest was described in three different ways:
…why you would like to make it come true
…why it should come true
…why you deserve to have your wish come true
I guess you were supposed to just pick a point of view and then go for it. Between the universal theme, the amazing graphics, and the $10,000, I’m sure this contest garnered them a lot of publicity, and web traffic, for Debbie Macomber's new book.
Even now that the contest is over, the site is still a fabulous sales tool. It's fun, inspiring, and interactive--it helps us to focus on our greatest wish, then to enter it on their site to set it free, as well as allowing us to see and share other people's wishes (over 23,600 so far).