A coaching client who recently wrote a short non-fiction book that she self-published on Amazon as both an ebook and print book, asked me in our coaching session, “what’s the quickest way I can monetize my book?
Offer Coaching Services
The quickest way is to offer coaching services. You would need to add a coaching page to your book’s website describing what services you offer and put a short blurb about your coaching services in the back of your book. You’d also need to decide whether you want to offer potential clients a free strategy session, a low-priced introductory session, or simply an hour at your regular fee, and then add a PayPal link for taking payments.
The Pros: It’s easy. All that’s required is a phone and an hour of your time. It’s simply sharing your knowledge and experience with others, and the book will help people get to know you and your unique take on whatever topic you’ve written about, as well as inspire their desire to work with you. Depending upon your market, your experience, and the uniqueness of what you have to offer, you can charge anywhere from $50 to $500 an hour, and up. I would start on the lower end, get some coaching experience and testimonials, and then, when you're comfortable, increase your fees.
The Cons: Coaching is a very different form of communication than writing. Being good at one doesn’t guarantee that you’ll be good at the other. If you haven’t coached anyone before, find a couple of friends who have at least a small amount of genuine interest in what you’re offering, and coach them. This will give you a sense of what coaching is like, and whether or not you have an aptitude for it. There are many coaching programs and organizations that can help you strengthen and refine your coaching skills if you’d like some support as you pursue this further. The other con is that the number of book readers who will want one-on-one coaching will be relatively small as it’s quite a jump to go from paying $2.99 for an ebook to $100 or more for an hour of coaching.
Write a Workbook
While writing a workbook takes more time than putting up a coaching page initially, once you’ve written it you can set a system up to sell the workbook automatically… forevermore. Your workbook will come together much faster than the original book, because it will follow the organization and structure of the book it supports, and much of the actual workbook will consist of empty space in which your readers will answer the questions you’ve asked, do some brainstorming, or gather the information that they’ve researched.
Even if your original book gives readers the steps they need to follow, your workbook will not only walk them through the steps of whatever you're having them explore, create, or do, it will walk them through the experience of it, as well. Think about what might come up for your readers as they're answering the questions you’ve asked or following the steps you’ve laid out, and several different ways they might handle what arises. When you add this information to the workbook, your readers will have a much richer and deeper experience.
What goes in a workbook:
- Simple and clear step-by-step instructions
- Tips and examples that make it easier for people to do
the exercises, take the steps, or answer the questions
- Self-awareness questions
- Research based questions
- Brainstorming questions
- Plenty of white space for writing
The Pros: This will be relatively quick to write, will support and deepen the original book, and you can sell it as a PDF downloadable file with no printing costs. You can also use it to support your one-on-one coaching, as well as combine it with the book it’s based upon to create a four or six-week class or teleseries.
The Cons: Again, a workbook is a very different format than a book. If you’ve never done one before then test it out on friends and colleagues. It’s important to actually follow the steps in the workbook yourself because that will help you discover what you’ve left out or put in the wrong order, where you need to go deeper, and what other questions you need to ask to help people achieve their goals through your workbook.